I Variant
Mass media (that is, the press, the radio and television) play an important role in the life of society. They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. Mass media mould public opinion. Millions of people in their spare time watch TV and read newspapers.
Everybody can find there something interesting for him. On the radio one can hear music, plays, news and various discussions or commentaries of current events. Multiple radio or TV games and films attract a large audience. Newspapers are used in different ways, but basically they are read.
There is a lot of advertisment on mass media. Some of the TV and radio stations and newspapers are owned by different corporations. The owners can advertise whatever they choose.
But it is hardly fair to say that mass media do not try to raise cultural level of the people or to develop their artistic taste. Mass media brings to millions of homes not only entertaiment and news but also cultural and educational programs.
II Variant
Mass Media become a very important part of our life. The press, the radio and television play a big role in the life of the society. They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. As sociologists say news is not what happens, it is what you see or read about it in mass media. In other words, mass media plays a very important role in organizing public opinion. Millions of people watch TV and read newspapers in their free time. Most of people can’t do without a newspaper in the underground or during the lunch break. TV also dominates the life of the family most of the time. It is also a habit which impossible to resist. The radio is turned on most of the time, creating a permanent background noise. In fact it does not interfere with your activities. I can easily listen to the radio while doing my homework, cooking or washing the dishes. It’s no secret that some of the TV and radio stations are owned by big corporations, so the owners can advertise whatever they choose Commercial firms have to buy TV and radio time to advertise their products. Most of the new inventions and technologies become popular and well known with the help of mass media. Thus mass media promotes quality and progress in our everyday life. Of course advertising promotes business and benefits businessmen. And very often the advertising annoys people.
